Financial Management from Angel to Zebra

Many students – and even CFOs – dismiss financial management books as dull. Financial Management: From Angel to Zebra shatters that cliché.

The author tells the fascinating socio-cultural story of financial management, starting from two accessible insights. First, companies differ: unicorns, gazelles, mice, zebras, and zombies each have distinct financing requirements. Second, not all money is the same. The financing landscape is populated by an eclectic mix of banks, business angels, crowdfunders, family offices, mezzanine financiers, private equity, stock exchanges, and venture capitalists – each with their unique modus operandi.

After a clear discussion of the core principles of financial management – such as financial planning, control, and decision-making – the author explores the main types of financing available to businesses. Cases, examples, and exercises bring the story to life. Dull? No. Enriching? Absolutely.